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聯I hate cold calling!?b>

Of course you do. It聮s the worst way to generate qualified business leads Jonas Hector Germany Jersey , it聮s the hardest form of selling, and it聮s often tasked to those who are least qualified to do it. It usually leaves you disheartened with its minimal results. But, unfortunately Jerome Boateng Germany Jersey , there聮s no way around it: sometimes it must be done.

聯So how can I make the most of a cold call??b>

Determine your objective

Salespeople cold call for all sorts of reasons:

To gain information about the decision maker

To qualify the prospect

To gain an appointment

To make a sale

Before picking up the phone or stepping into your prospect聮s place of business, have a clear understanding of what YOU hope to gain from the cold call experience. But make sure your expectations are realistic!

Usually, the only realistic expectation of a cold call is to gather the information needed for a successful next attempt. The purpose of the experience is NOT necessarily to sell your product Ilkay Gundogan Germany Jersey , but to sell the next step toward purchasing that product.

Research your prospect

Always take the time to get to know your prospect before you contact them. Cold calling should NOT be used for research. Search for your prospect on the internet or read articles about their business. Don聮t waste their (and your) time by asking your prospect simple questions that could be answered within five minutes of looking at their website.

Knowing the basics about your prospect will show them that you respect their company and their time. It will also help you tailor your comments and questions to match their individual qualities and needs. This will easily distinguish you from all those other salespeople who hope to learn about that prospect after calling them.

Find value

After research, you should gain an idea of the types of business problems your prospect may face. Use this knowledge to prepare information that is relevant and valuable to their company.

Any salesperson can ask qualifying questions during a cold call to uncover the business problems of their prospect, but a great salesperson will already know their prospect聮s problems Emre Can Germany Jersey , and have a solution before calling.

Create a customized document with their business name and tips to improve a specific situation, or give them an article that they may find useful in their industry. Whatever it is, make sure it is something that your prospect will see as valuable Christoph Kramer Germany Jersey , and be ready to present this material immediately in the cold call.

Giving them value first will grab your prospect聮s attention and will change the tone of the entire experience. Your prospect will see you as a resource, rather than just a salesperson.

After all, people don聮t want products Bernd Leno Germany Jersey , they want solutions. If you can聮t help them solve their problem, then they won聮t listen to you!

Know how to make a friend

In sales, it is all about who remembers you.

Who will remember you enough to call you back?

Who will remember to refer you to others?

People remember friends Benedikt Howedes Germany Jersey , not strangers who try to persuade them to purchase their products. Creating a relationship with your prospects will ensure a memorable experience that will lead to more communication and potential sales.

Combine friendliness and value by giving your prospect a joke or cartoon that is sure to get a chuckle. Make them laugh and feel relaxed around you. If they feel at ease with you, they will feel comfortable di. Wholesale NFL Shirts Wholesale College Hats Wholesale College Jerseys Wholesale Basketball Hoodies Wholesale Nike NBA Hoodies Wholesale MLB Shirts China Cheap Nike NBA Shirts Wholesale College Hats Cheap Soccer Jerseys Free Shipping Wholesale Jerseys China